The Pricing Lady

One of the best things I did when starting my business was to book a pricing strategy package with Janene Liston, aka The Pricing Lady.

BEFORE meeting Janene this was how I came up with my prices (btw a price is NOT a pricing strategy):

• First, I searched for what other health coaches in my area were charging.

• Next, I thought about an hourly rate that I “felt comfortable” with.

• Lastly, I took the recommendations from IIN where I received my certification.

After my time working with Janene I learned not just about pricing strategy but also about business strategy as well. I learned so much that I had to take several steps back and rethink my approach and offerings. I admit that it took the wind out of my sails to realize how much I DIDN’T know about my target audience or their willingness to pay. Learning this quickly meant that I started stronger even if it was later than I originally planned.

I can highly recommend working with Janene but if you’re not ready to invest financially you can start by listening to her podcast and checking out the cool resources and tools available on her website. Get on her mailing list to learn about her free web classes!